Value Chain Marketing

Name: Value Chain Marketing
Brand: Springer International Publishing AG
SKU: 9783319384788
Price: 1147 CZK
Availability: InStock

A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Autor: Stephanie Hintze

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

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żValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation res...

Informace o knize

Autor

Stephanie Hintze

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

259

EAN

9783319384788

ISBN

9783319384788

Enbook ID

14563200

Vydavatel

Springer International Publishing AG

Hmotnost

4277

Rozměry

155 x 235 x 15

Kompletní popis

żValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

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Value Chain Marketing

A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také