Value-Oriented Media Management

Name: Value-Oriented Media Management
Brand: Springer International Publishing AG
SKU: 9783319510064
Price: 2970 CZK
Availability: InStock

Decision Making Between Profit and Responsibility

Autor: Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

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2 970 Kč

This volume presents a variety of theoretical and empirical approaches to assessing the relationship...

Informace o knize

Autor

Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2017

Stránek

240

EAN

9783319510064

ISBN

3319510061

Enbook ID

15467179

Vydavatel

Springer International Publishing AG

Hmotnost

541

Rozměry

155 x 235 x 19

Kompletní popis

This volume presents a variety of theoretical and empirical approaches to assessing the relationship between media management and social responsibility. The contributions highlight various issues in media management such as the relations between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further main topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také