Kniha Value-Oriented Media Management Klaus-Dieter Altmeppen

Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
2 970
In the light of a rapidly changing media industry with new technologies, actors and advertising mode...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2018
Stránek
240
EAN
9783319845449
Enbook ID
20093709
Hmotnost
454
Rozměry
155 x 235 x 14

Kompletní popis

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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