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Kniha Value Proposition Design - How to Create Products and Services Customers Want Yves Pigneur

Value Proposition Design - How to Create Products and Services Customers Want

Autor: Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: John Wiley & Sons Inc
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
581 Kč
This book is based on the same concepts as Business Model Generation, however, it will focus on the...

Informace o knize

Autor
Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2014
Stránek
320
EAN
9781118968055
ISBN
1118968050
Enbook ID
05325958
Vydavatel
John Wiley & Sons Inc
Hmotnost
792
Rozměry
190 x 241 x 16

Kompletní popis

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.

Great value propositions:

Are embedded in great business models.

Focus on few pain relievers and gain creators, but those do extremely well.

Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.

Align with how customers measure success.

Focus on the most significant jobs, most severe pains, and most relevant gains.

Differentiate from competition in a meaningful way.

Address functional, emotional, and social jobs all together.

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