Viagra Ad Venture

Name: Viagra Ad Venture
Brand: Peter Lang Publishing Inc
SKU: 9780820474892
Price: 754 CZK
Availability: InStock

Autor: Jay Baglia

Jazyk:

Vazba: Brožovaná

Vydavatel: Peter Lang Publishing Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

754 Kč

Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twen...

Informace o knize

Autor

Jay Baglia

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2005

Stránek

165

EAN

9780820474892

ISBN

9780820474892

Enbook ID

10029329

Vydavatel

Peter Lang Publishing Inc

Hmotnost

248

Rozměry

229 x 153 x 11

Kompletní popis

Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.

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Viagra Ad Venture

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