Visitor Evaluation

Name: Visitor Evaluation
Brand: Biblioscholar
SKU: 9781288368709
Price: 369 CZK
Availability: InStock

An Exploratory Study for the USAF Museum

Autor: William J Wosilius

Jazyk:

Vazba: Brožovaná

Vydavatel: Biblioscholar

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

369 Kč

The USAF Museum determined that little is known about its visitor base after conducting an initial s...

Informace o knize

Autor

William J Wosilius

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2012

Stránek

EAN

9781288368709

ISBN

9781288368709

Enbook ID

08247044

Vydavatel

Biblioscholar

Hmotnost

191

Rozměry

189 x 246 x 5

Kompletní popis

The USAF Museum determined that little is known about its visitor base after conducting an initial survey of USAF Museum Foundation Members in 1996. It became apparent that Foundation members represented a small and unique category of USAF Museum visitors and prompted the need to evaluate visitors from the general population. This thesis explores the process of museum visitor evaluation and applies evaluation concepts in the development of a questionnaire designed to measure five constructs: motivation for visiting the USAF Museum, evaluation of the USAF Museum experience, transportation issues, general awareness of USAF Museum services, and demographic composition of the visitor base. The questionnaire was pilot tested for reliability and consistency in measurement, and was subsequently administered to 288 visitors in June 1997.

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Visitor Evaluation

An Exploratory Study for the USAF Museum

Informace o knize

Kompletní popis

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