Visual Communication Design

Name: Visual Communication Design
Brand: Bloomsbury Publishing
SKU: 9781474221573
Price: 700 CZK
Availability: InStock

Autor: Meredith Davis, Jamer Hunt

Jazyk:

Vazba: Brožovaná

Vydavatel: Bloomsbury Publishing

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 14-21 dnů

700 Kč

Where do design principles come from? Are they abstract "rules" established by professionals or do t...

Informace o knize

Autor

Meredith Davis, Jamer Hunt

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2017

Stránek

208

EAN

9781474221573

ISBN

1474221572

Enbook ID

15176616

Vydavatel

Bloomsbury Publishing

Hmotnost

720

Rozměry

212 x 270 x 13

Kompletní popis

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

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Visual Communication Design

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