Visual Merchandising

Name: Visual Merchandising
Brand: LAURENCE KING PUBLISHERS
SKU: 9781856695398
Price: 1271 CZK
Availability: InStock

Autor: Tony Morgan

Jazyk:

Vazba: Brožovaná

Vydavatel: LAURENCE KING PUBLISHERS

Dostupnost: 50 % šance

Prohledáme celý svět

1 271 Kč

A great introduction for retail students, this book offers a user-friendly reference guide to all as...

Informace o knize

Autor

Tony Morgan

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

208

EAN

9781856695398

Enbook ID

04301467

Vydavatel

LAURENCE KING PUBLISHERS

Hmotnost

1050

Rozměry

218 x 280 x 27

Kompletní popis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Visual Merchandising

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také