Visual Persuasion

Name: Visual Persuasion
Brand: SAGE Publications Inc
SKU: 9780803972469
Price: 2635 CZK
Availability: InStock

The Role of Images in Advertising

Autor: Paul Messaris

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

2 635 Kč

The pictures in television commercials, magazine advertisements and other forms of advertising often...

Informace o knize

Autor

Paul Messaris

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1997

Stránek

320

EAN

9780803972469

ISBN

0803972466

Enbook ID

04714947

Vydavatel

SAGE Publications Inc

Hmotnost

478

Rozměry

155 x 227 x 21

Kompletní popis

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. Taking this as a starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

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Visual Persuasion

The Role of Images in Advertising

Informace o knize

Kompletní popis

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Zákaznicí kteří koupili tuto knihu koupili také