Kniha Watching Television Audiences John Tulloch

Watching Television Audiences

Cultural Theories & Methods

Autor: John Tulloch
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
1 700
Watching Television Audiences offers a comprehensive introduction to the current state of research i...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2000
Stránek
272
EAN
9780340741429
ISBN
0340741422
Enbook ID
04875922
Hmotnost
420
Rozměry
160 x 236 x 15

Kompletní popis

Watching Television Audiences offers a comprehensive introduction to the current state of research into TV audiences. Written by a leading scholar in the field, it surveys work done on a variety of genres and programmes, including science fiction from Dr. Who through Star Trek to the X-files, sitcoms, cop shows, cartoons, news, documentary and many others. It explores concepts of audience research from the theory of an implied audience to active audience readings, and examines how scholars are now seeking to synthesis the two areas in a way which will constitute a 'third generation' of audience studies. Above all, it provides students and academics not only with an understanding of the theory but also of the different methodologies used to research different types of audience.

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