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Kniha We Interrupt This Newscast Tom RosenstielMarion JustTodd BeltAtiba Pertilla

We Interrupt This Newscast

How to Improve Local News and Win Ratings, Too

Autor: Tom RosenstielMarion JustTodd BeltAtiba Pertilla
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Cambridge University Press
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 277 Kč
Local television newscasts around the country look alike and are filled with crime, accidents, and d...

Informace o knize

Autor
Tom RosenstielMarion JustTodd BeltAtiba Pertilla
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2007
Stránek
244
EAN
9780521871150
ISBN
0521871158
Enbook ID
02048275
Vydavatel
Cambridge University Press
Hmotnost
520
Rozměry
156 x 234 x 14

Kompletní popis

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

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