Kniha Weaponized Marketing Lisa Merriam

Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: 50 % šance
Prohledáme celý svět
833
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as m...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2020
Stránek
168
EAN
9781538137543
ISBN
1538137542
Enbook ID
25693689
Hmotnost
308
Rozměry
253 x 178 x 15

Kompletní popis

Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a soluti

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