Werbespot als Fernsehtext

Autor: Eva Lia Wyss

Jazyk:

Vazba: Pevná

Vydavatel: De Gruyter

Dostupnost: Skladem u dodavatele

Odesíláme za 10-13 dnů

2 650 Kč

Commercials are an integral part of television 'text' and can no longer be appropriately described a...

Informace o knize

Autor

Eva Lia Wyss

Jazyk

Němčina

Vazba

Kniha - Pevná

Vydáno

1999

Stránek

297

EAN

9783484340497

ISBN

3484340495

Enbook ID

12595592

Vydavatel

De Gruyter

Hmotnost

594

Rozměry

156 x 234 x 18

Kompletní popis

Commercials are an integral part of television 'text' and can no longer be appropriately described as 'external' to it. Instead they need to be regarded in their interrelation with the text varieties encountered on the various TV channels, both public and private. The discourse-analytic classification of commercials and the place they have in the flow of TV programs demonstrates the (more or less) free interpermeability of the ongoing TV text. Certain phenomena describable as 'textual mimicry' cement this conclusion. An analysis of viewer mail shows clearly how commercials become part of the image of a particular channel. Swiss Television has commercials dubbed and adapted for the various language regions. These are not only modified in cultural terms but also adapted to the respective channel and its specific 'culture'. s specific 'culture'.

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