What Is Strategy and Does It Matter?

Name: What Is Strategy and Does It Matter?
Brand: Cengage Learning EMEA
SKU: 9781861523778
Price: 1807 CZK
Availability: InStock

Autor: Richard Whittington

Jazyk:

Vazba: Brožovaná

Vydavatel: Cengage Learning EMEA

Dostupnost: Skladem u dodavatele

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In this revision of his classic book Richard Whittington challenges the basic assumptions of managem...

Informace o knize

Autor

Richard Whittington

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2000

Stránek

168

EAN

9781861523778

ISBN

1861523777

Enbook ID

04306570

Vydavatel

Cengage Learning EMEA

Hmotnost

234

Rozměry

163 x 231 x 9

Kompletní popis

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness' sectors.

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What Is Strategy and Does It Matter?

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