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Kniha When Ads Work John Philip Jones

When Ads Work

Autor: John Philip Jones
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Taylor & Francis Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
6 203 Kč
Argues that well-planned and well-executed advertising campaigns can and should have an immediate im...

Informace o knize

Autor
John Philip Jones
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
232
EAN
9780765617385
ISBN
9780765617385
Enbook ID
06399914
Vydavatel
Taylor & Francis Ltd
Hmotnost
590
Rozměry
152 x 229

Kompletní popis

Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

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