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Why It Sells

Name: Why It Sells
Brand: Rowman & Littlefield
SKU: 9780742555457
Price: 1242 CZK
Availability: InStock

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Autor: Marcel Danesi

Jazyk:

Vazba: Brožovaná

Vydavatel: Rowman & Littlefield

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 242 Kč

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meani...

Informace o knize

Autor

Marcel Danesi

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2007

Stránek

220

EAN

9780742555457

ISBN

0742555453

Enbook ID

04906736

Vydavatel

Rowman & Littlefield

Hmotnost

364

Rozměry

161 x 224 x 14

Kompletní popis

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.