Kniha Why People Buy O´Shaughnessy

Why People Buy

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
2 962
Why People Buy provides an original approach to studying and understanding consumers, showing how to...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1990
Stránek
208
EAN
9780195040876
ISBN
0195040872
Enbook ID
04476366
Hmotnost
220
Rozměry
137 x 203 x 19

Kompletní popis

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking

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