Kniha Wine Brands E. Resnick

Wine Brands

Success Strategies for New Markets, New Consumers and New Trends

Autor: E. Resnick
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 8-11 dnů
1 186
This practical new book is written by a leading wine industry expert, in an easy and accessible styl...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2015
Stránek
184
EAN
9781349363728
Enbook ID
02966507
Hmotnost
272
Rozměry
155 x 11 x 12

Kompletní popis

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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