Kniha Wine Wars Olivier Torres

Wine Wars

The Mondavi Affair, Globalisation and "Terroir"

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
1 310
The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
170
EAN
9780230002104
ISBN
0230002102
Enbook ID
04550934
Vydavatel
Hmotnost
366
Rozměry
140 x 216 x 16

Kompletní popis

The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

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