Winning the Global Game

A Strategy for Linking People and Profits

Autor: Jeffrey Rosensweig

Jazyk:

Vazba: Brožovaná

Vydavatel: Simon & Schuster

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

361 Kč

In the 21st century global economy, emerging nations will provide almost half of the potential custo...

Informace o knize

Autor

Jeffrey Rosensweig

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2007

Stránek

272

EAN

9781416576761

ISBN

9781416576761

Enbook ID

08383013

Vydavatel

Simon & Schuster

Hmotnost

426

Rozměry

152 x 229 x 18

Kompletní popis

In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world?s poor. Dismissing the doomsday scenario that so-called Third World nations will continue to be mired in poverty, he argues persuasively that western executives must break out of the mindset that profitable ventures can only be found within the ?Triad? of the United States, Europe, and Japan. Rosensweig reminds us that American exports to emerging nations have tripled since 1986. He projects that, by the year 2010, the world will contain six great regional economies -- four of them in Asia -- and that three of every eight middle-class consumers will reside in the developing world. In clear, nontechnical language, he explains how executives can identify trends of globalization and apply them to business strategy, particularly to what he calls a ?time-phased? global strategy for synchronizing a firm?s investments with the progress of emerging middle classes. Winning the Global Game demonstrates that adopting a global perspective now is a win-win strategy that links people and profits. It will be important reading for all multinational executives and managers in firms which are going global. The chapter on 21st century personal career strategy will appeal particularly to the aspiring global executive.

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Winning the Global Game

A Strategy for Linking People and Profits

Informace o knize

Kompletní popis

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