Working with Agencies - An Insiders Guide

Name: Working with Agencies - An Insiders Guide
Brand: John Wiley & Sons Inc
SKU: 9780470024614
Price: 1213 CZK
Availability: InStock

Autor: Sims

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

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1 213 Kč

The client/agency relationship is an area fraught with potential problems. Competition in the field...

Informace o knize

Autor

Sims

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2005

Stránek

218

EAN

9780470024614

ISBN

0470024615

Enbook ID

04080933

Vydavatel

John Wiley & Sons Inc

Hmotnost

556

Rozměry

179 x 254 x 20

Kompletní popis

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

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Working with Agencies - An Insiders Guide

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