Kniha Working with Agencies - An Insiders Guide Sims

Working with Agencies - An Insiders Guide

Autor: Sims
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
1 213
The client/agency relationship is an area fraught with potential problems. Competition in the field...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2005
Stránek
218
EAN
9780470024614
ISBN
0470024615
Enbook ID
04080933
Hmotnost
556
Rozměry
179 x 254 x 20

Kompletní popis

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

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