Yield Management

Name: Yield Management
Brand: Cengage Learning EMEA
SKU: 9780826448255
Price: 2590 CZK
Availability: InStock

Strategies for the Service Industries

Autor: Una McMahon-Beattie, Ian Yeoman, Anthony Ingold

Jazyk:

Vazba: Brožovaná

Vydavatel: Cengage Learning EMEA

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

2 590 Kč

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applica...

Informace o knize

Autor

Una McMahon-Beattie, Ian Yeoman, Anthony Ingold

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2001

Stránek

368

EAN

9780826448255

ISBN

0826448259

Enbook ID

04732681

Vydavatel

Cengage Learning EMEA

Hmotnost

632

Rozměry

171 x 243 x 22

Kompletní popis

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Yield Management

Strategies for the Service Industries

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také