Z.e.r.o.

Name: Z.e.r.o.
Brand: John Wiley & Sons Inc
SKU: 9781118801154
Price: 632 CZK
Availability: InStock

Zero Paid Media as the New Marketing Model

Autor: Joseph Jaffe

Jazyk:

Vazba: Pevná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

632 Kč

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and...

Informace o knize

Autor

Joseph Jaffe

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

288

EAN

9781118801154

ISBN

1118801156

Enbook ID

02099091

Vydavatel

John Wiley & Sons Inc

Hmotnost

494

Rozměry

234 x 153 x 24

Kompletní popis

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Earned (Media) Real Customers Owned (Media)

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Z.e.r.o.

Zero Paid Media as the New Marketing Model

Informace o knize

Kompletní popis

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