Velký výběr
Nabízíme miliony knih v angličtině. Od beletrie až po ty nejodborněji odborné.
ISBN | 9781841127880 |
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Autor | Fisk Peter |
Vydavatel | Wiley |
Jazyk | english |
Vazba | Pevná vazba |
Rok vydání | 2009 |
Počet stran | 406 |
10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing
the segmented focus of Club Med, and the customer vision of Disney
the imagination of Camper, and the desire for the Nintendo Wii
the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?