Customer relationship management, or CRM, is certainly a hot topicin business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you.But with so ...Celý popis
Customer relationship management, or CRM, is certainly a hot topicin business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you.But with so many options and so much to think about, how do you geta CRM system in place with a minimum of hassle? Well, MicrosoftDynamics CRM 4 For Dummies is a great place to start
Written by veteran CRM experts Joel Scott and David Lee, thisfriendly guide will have you understanding and usingMicrosoft's CRM solution in a jiffy. Whether you'reconsidering a CRM system for the first time or you've decidedto switch from another system to Microsoft Dynamics CRM, this bookwill make it easy to:
Maintain and manage all your customer information
Personalize Microsoft CRM to work for your business
Set up CRM to support sales, marketing, and customerservice
Use the Outlook client
Manage territories and business units
Create and manage activities
Generate quotes and invoices
Implement and manage a marketing campaign
Work with contracts, and much more
Microsoft Dynamics CRM 4 For Dummies is packed withinformation on the latest version, It will help you get a unifiedview of your customer information and interactions throughintegrated sales, marketing, and customer service features. Andthat, as every business owner knows, is important to improving yourbottom line
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