Product was successfully added to your shopping cart.

Hero and the Outlaw

Building Extraordinary Brands Through the Power of Archetypes
Od
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
  • Jazyk: Angličtina
  • Vazba: Pevná vazba
  • Kategorie: Social, group or collective psychology
  • Počet stran: 384
  • Rozměry (mm): 233 x 157 x 34
  • Vydavatel: MCGRAW-HILL Professional
  • Rok vydání: 2001
  • ISBN13 (EAN): 9780071364157
  • ISBN10: 0071364153

Poštovné už od 39 Kč a při objednávce nad 1199 Kč doprava na pobočku Zásilkovny zdarma
Sleva:10%
(Ušetříte 69 Kč)
618,00 Kč