Kniha American Icon Bryce G Hoffman

American Icon

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
325
American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminen...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
304
EAN
9780307886064
ISBN
0307886069
Enbook ID
01246618
Hmotnost
336
Rozměry
134 x 204 x 24

Kompletní popis

American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.

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