B2B Customer Engagement Strategy

Name: B2B Customer Engagement Strategy
Brand: Springer International Publishing AG
SKU: 9783031234088
Price: 1700 CZK
Availability: InStock

An Introduction to Managing Customer Experience

Autor: Daniel D Prior

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 700 Kč

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering...

Informace o knize

Autor

Daniel D Prior

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2023

Stránek

233

EAN

9783031234088

Enbook ID

42127239

Vydavatel

Springer International Publishing AG

Hmotnost

382

Rozměry

155 x 235

Kompletní popis

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

B2B Customer Engagement Strategy

An Introduction to Managing Customer Experience

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také