Behavioral Economics

Name: Behavioral Economics
Brand: Cambridge University Press
SKU: 9781107039346
Price: 3252 CZK
Availability: InStock

A History

Autor: Floris Heukelom

Jazyk:

Vazba: Pevná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

3 252 Kč

This book presents a history of behavioral economics. The recurring theme is that behavioral economi...

Informace o knize

Autor

Floris Heukelom

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2014

Stránek

238

EAN

9781107039346

ISBN

1107039347

Enbook ID

02079490

Vydavatel

Cambridge University Press

Hmotnost

512

Rozměry

159 x 238 x 23

Kompletní popis

This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building theories from behavioral assumptions directly amenable to empirical validation and refutation. The book proceeds chronologically and takes the reader from von Neumann and Morgenstern's axioms of rational behavior, through the incorporation of rational decision theory in psychology in the 1950s–1970s, to the creation and rise of behavioral economics in the 1980s and 1990s at the Sloan and Russell Sage Foundations.

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Behavioral Economics

A History

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také