Brand Gap, The

Name: Brand Gap, The
Brand: Pearson Education
SKU: 9780321348104
Price: 692 CZK
Availability: InStock

Revised Edition

Autor: Marty Neumeier

Jazyk:

Vazba: Brožovaná

Vydavatel: Pearson Education

Dostupnost: Skladem u dodavatele

Odesíláme za 3-6 dnů

692 Kč

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books o...

Informace o knize

Autor

Marty Neumeier

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2005

Stránek

208

EAN

9780321348104

ISBN

0321348109

Enbook ID

04054156

Vydavatel

Pearson Education

Hmotnost

250

Rozměry

203 x 135 x 22

Kompletní popis

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary

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Brand Gap, The

Revised Edition

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také