The Brand Gap

How to Bridge the Distance Between Business Strategy and Design

Autor: Marty Neumeier

Jazyk:

Vazba: Brožovaná

Vydavatel: Pearson Education

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

717 Kč

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books o...

Informace o knize

Autor

Marty Neumeier

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2005

Stránek

208

EAN

9780321348104

ISBN

0321348109

Enbook ID

04054156

Vydavatel

Pearson Education

Hmotnost

250

Rozměry

138 x 204 x 12

Kompletní popis

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

The Brand Gap

How to Bridge the Distance Between Business Strategy and Design

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také