Kniha Advertising Concept Book Pete Barry

Advertising Concept Book

Autor: Pete Barry
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Thames & Hudson Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 3-5 dnů
537
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2016
Stránek
320
EAN
9780500518984
ISBN
9780500518984
Enbook ID
01016511
Hmotnost
1360
Rozměry
248 x 210 x 38

Kompletní popis

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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