Kniha Brand Seduction Daryl Weber

Brand Seduction

How Neuroscience Can Help Marketers Build Memorable Brands

Autor: Daryl Weber
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Career Press
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
305
For many marketing professionals, science is a four-letter word. They see brand-building as an untea...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
288
EAN
9781632650139
ISBN
9781632650139
Enbook ID
10009142
Vydavatel
Hmotnost
378
Rozměry
210 x 136 x 19

Kompletní popis

For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, u

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