Changing Masculinities

Name: Changing Masculinities
Brand: VDM Verlag Dr. Mueller E.K.
SKU: 9783639100280
Price: 1149 CZK
Availability: InStock

Discourse Analysis of Masculinity Patterns

Autor: Iryna Bagramyan

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Mueller E.K.

Dostupnost: Skladem u dodavatele

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The present thesis analyzes masculinities which are §constructed through the images of§men in the ad...

Informace o knize

Autor

Iryna Bagramyan

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

EAN

9783639100280

ISBN

363910028X

Enbook ID

06819035

Vydavatel

VDM Verlag Dr. Mueller E.K.

Hmotnost

136

Rozměry

152 x 229 x 5

Kompletní popis

The present thesis analyzes masculinities which are §constructed through the images of§men in the advertisements of such men s lifestyle §magazines in Ukraine as EGO, XXL, and§Men s Health.§The current author hypothesizes that macho notion §of masculinity is eroding while§metrosexual masculinity pattern is becoming §prevalent in the chosen set of men s lifestyle§magazines in Ukraine.§The current analysis substantiates the fact of women §being the audience of men s§lifestyle magazines, which, as the author argues, §influences the set of commodities advertised§and the compositions of the advertisements, §including the way men are visually represented.§The research demonstrates that it is through certain §commodities that particular notion§of masculinity is constructed. Heterosexuality §becomes contestable through the§advertisements of perfumes, which are presumed to be §consumed by metrosexual men§exclusively, while the advertisements of vodka, cars §and watches are aimed at macho men . The present thesis analyzes masculinities which are §constructed through the images of§men in the advertisements of such men s lifestyle §magazines in Ukraine as EGO, XXL, and§Men s Health.§The current author hypothesizes that macho notion §of masculinity is eroding while§metrosexual masculinity pattern is becoming §prevalent in the chosen set of men s lifestyle§magazines in Ukraine.§The current analysis substantiates the fact of women §being the audience of men s§lifestyle magazines, which, as the author argues, §influences the set of commodities advertised§and the compositions of the advertisements, §including the way men are visually represented.§The research demonstrates that it is through certain §commodities that particular notion§of masculinity is constructed. Heterosexuality §becomes contestable through the§advertisements of perfumes, which are presumed to be §consumed by metrosexual men§exclusively, while the advertisements of vodka, cars §and watches are aimed at macho men .

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Changing Masculinities

Discourse Analysis of Masculinity Patterns

Informace o knize

Kompletní popis

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