Clustering And Optimization Models for Commercial Decisions

Name: Clustering And Optimization Models for Commercial Decisions
Brand: LAP Lambert Academic Publishing
SKU: 9783846537732
Price: 967 CZK
Availability: InStock

A Case Study Based on Membership Card Generation in A Hypermarket

Autor: Xiaojun Chen, Premlal Bhattrai

Jazyk:

Vazba: Brožovaná

Vydavatel: LAP Lambert Academic Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

967 Kč

Data mining as a technique is used to find interesting and valuable knowledge from huge amount of st...

Informace o knize

Autor

Xiaojun Chen, Premlal Bhattrai

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

100

EAN

9783846537732

Enbook ID

06847297

Vydavatel

LAP Lambert Academic Publishing

Hmotnost

167

Rozměry

150 x 220 x 6

Kompletní popis

Data mining as a technique is used to find interesting and valuable knowledge from huge amount of stored data within databases or data warehouses. It encompasses classification, clustering, association rule learning, etc., whose goal is to improve commercial decisions and behaviors in organizations. In this project, we built clustering and optimization models as a two-step sequential method. In the first step, the clustering model was used to segment customers into different clusters. While in the second step, our optimization model was utilized to produce different types of membership cards. Conclusively, this research provides a basis for customer segmentation and membership card generation in a hypermarket by way of data mining and optimization techniques. Through our research, fuzzy clustering method can be suitably used for customer segmentation in a real world application and optimization model can be appropriately used for membership card generation.

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Clustering And Optimization Models for Commercial Decisions

A Case Study Based on Membership Card Generation in A Hypermarket

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také