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Kniha Competitive Intelligence C. West

Competitive Intelligence

Autor: C. West
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Palgrave Macmillan
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
1 186 Kč
To beat your competitors you must know exactly what they are doing. It is impossible to put together...

Informace o knize

Autor
C. West
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2001
Stránek
236
EAN
9781349418527
ISBN
1349418528
Enbook ID
13808556
Vydavatel
Palgrave Macmillan
Hmotnost
454
Rozměry
155 x 235 x 15

Kompletní popis

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

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