Consumer Behavior in Practice

Name: Consumer Behavior in Practice
Brand: Springer, Berlin
SKU: 9783031509490
Price: 1576 CZK
Availability: InStock

Strategic Insights for the Modern Marketer

Autor: Eugene Y. Chan

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer, Berlin

Dostupnost: Skladem u dodavatele

Odesíláme za 3-5 dnů

1 576 Kč

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead...

Informace o knize

Autor

Eugene Y. Chan

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2024

Stránek

267

EAN

9783031509490

Enbook ID

45533666

Vydavatel

Springer, Berlin

Hmotnost

446

Rozměry

155 x 235

Kompletní popis

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss "work" in actual practice; and the relevance of digital and social media marketing.This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Consumer Behavior in Practice

Strategic Insights for the Modern Marketer

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také