Kniha Consumer Behavior, Global Edition Michael Solomon

Consumer Behavior, Global Edition

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 4-7 dnů
1 998
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved wh...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2023
Stránek
544
EAN
9781292452340
Enbook ID
43395423
Hmotnost
1134

Kompletní popis

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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