Consumer Behavior, Global Edition

Name: Consumer Behavior, Global Edition
Brand: PEARSON Education Limited
SKU: 9781292452340
Price: 1998 CZK
Availability: InStock

Autor: Michael Solomon, Cristel Russell

Jazyk:

Vazba: Brožovaná

Vydavatel: PEARSON Education Limited

Dostupnost: Skladem u dodavatele

Odesíláme za 4-7 dnů

1 998 Kč

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved wh...

Informace o knize

Autor

Michael Solomon, Cristel Russell

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2023

Stránek

544

EAN

9781292452340

Enbook ID

43395423

Vydavatel

PEARSON Education Limited

Hmotnost

1134

Kompletní popis

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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Consumer Behavior, Global Edition

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