Consumer Behaviour in Tourism

Name: Consumer Behaviour in Tourism
Brand: Taylor & Francis Ltd
SKU: 9780367495596
Price: 1881 CZK
Availability: InStock

Autor: Horner, Susan (University of Plymouth, UK), John Swarbrooke

Jazyk:

Vazba: Brožovaná

Vydavatel: Taylor & Francis Ltd

Dostupnost: 50 % šance

Prohledáme celý svět

1 881 Kč

Now fully revised and updated, the fourth edition of this bestselling text provides students with a...

Informace o knize

Autor

Horner, Susan (University of Plymouth, UK), John Swarbrooke

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2020

Stránek

484

EAN

9780367495596

ISBN

0367495597

Enbook ID

33012410

Vydavatel

Taylor & Francis Ltd

Hmotnost

942

Rozměry

246 x 174 x 27

Kompletní popis

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has been updated to include:

new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry

thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica

new online resources including PowerPoint slides and a case archive.

Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Consumer Behaviour in Tourism

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také