Kniha Consumer Behaviour Robert East

Consumer Behaviour

Autor: Robert East
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
1 305
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more emp...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2016
Stránek
368
EAN
9781473919501
ISBN
1473919509
Enbook ID
13809492
Hmotnost
660
Rozměry
216 x 233 x 20

Kompletní popis

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.

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