Consumer Behaviour

Autor: Robert East

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

1 305 Kč

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more emp...

Informace o knize

Autor

Robert East

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2016

Stránek

368

EAN

9781473919501

ISBN

1473919509

Enbook ID

13809492

Vydavatel

SAGE Publications Ltd

Hmotnost

660

Rozměry

216 x 233 x 20

Kompletní popis

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.

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Consumer Behaviour

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Consumer Behavior