Kniha Contagious Jonah Berger

Contagious

Why Things Catch on

Autor: Jonah Berger
Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
460
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2013
Stránek
244
EAN
9781451686579
ISBN
1451686579
Enbook ID
11067745
Hmotnost
353
Rozměry
146 x 229 x 19

Kompletní popis

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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