Content Design, Second edition

Name: Content Design, Second edition
Brand: Lulu Press
SKU: 9781304640390
Price: 522 CZK
Availability: InStock

Autor: Sarah Winters

Jazyk:

Vazba: Brožovaná

Vydavatel: Lulu Press

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

522 Kč

Sarah Winters (internationally renowned leader and founder of Content Design London) and content des...

Informace o knize

Autor

Sarah Winters

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2024

Stránek

254

EAN

9781304640390

ISBN

1304640396

Enbook ID

46055440

Vydavatel

Lulu Press

Hmotnost

299

Rozměry

140 x 216 x 13

Kompletní popis

Sarah Winters (internationally renowned leader and founder of Content Design London) and content designer Rachel Edwards explain how to use content design techniques to make your content better for your users, and your organisation.

They explain:

what content design is,
why content design is different from other types of writing,
how to use data and evidence to create good content,
who to involve in content creation.

Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.

Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages

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Content Design, Second edition

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také