Crisis Communication

Name: Crisis Communication
Brand: Birkhauser Verlag AG
SKU: 9783319972558
Price: 1422 CZK
Availability: InStock

A Stakeholder Approach

Autor: Martin N. Ndlela

Jazyk:

Vazba: Pevná

Vydavatel: Birkhauser Verlag AG

Dostupnost: Skladem u dodavatele

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This timely book explores crises as an inevitable part of modern society, which causes ramifications...

Informace o knize

Autor

Martin N. Ndlela

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2018

Stránek

160

EAN

9783319972558

ISBN

3319972553

Enbook ID

19745235

Vydavatel

Birkhauser Verlag AG

Hmotnost

354

Rozměry

217 x 156 x 12

Kompletní popis

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

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Crisis Communication

A Stakeholder Approach

Informace o knize

Kompletní popis

Mohlo by vás zajímat

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