Customer Relationship Management

Name: Customer Relationship Management
Brand: John Wiley and Sons Ltd
SKU: 9781841122137
Price: 274 CZK
Availability: InStock

Autor: Michael J. Cunningham

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley and Sons Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

274 Kč

This is the fast track route to developing world customer relationships. It covers all the key techn...

Informace o knize

Autor

Michael J. Cunningham

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2002

Stránek

130

EAN

9781841122137

ISBN

1841122130

Enbook ID

05094587

Vydavatel

John Wiley and Sons Ltd

Hmotnost

123

Rozměry

126 x 176 x 8

Kompletní popis

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

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Customer Relationship Management

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Kompletní popis

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