Kniha Customer Relationship Management Michael J. Cunningham

Customer Relationship Management

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-20 dnů
274
This is the fast track route to developing world customer relationships. It covers all the key techn...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2002
Stránek
130
EAN
9781841122137
ISBN
1841122130
Enbook ID
05094587
Hmotnost
123
Rozměry
126 x 176 x 8

Kompletní popis

This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

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