Kniha Customer Relationship Management Kirstin L Anderson

Customer Relationship Management

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 9-15 dnů
451
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become o...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2001
Stránek
176
EAN
9780071379540
ISBN
0071379541
Enbook ID
04010372
Hmotnost
274
Rozměry
151 x 228 x 14

Kompletní popis

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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