Angličtina
This unique volume fills a gap in the business literature by integrating cultural, functional and strategic aspects of global logistics. The authors combine diverse viewpoints to present a coherent perspective on contemporary global logistics from raw materials through production to the customer. Placing specific topics in logistics in the broader context of international trade and marketing issues, the authors, describe the diverse logistics functions in detail, including ocean, air and surface carriers and systems: international sourcing; and the roles of governments and intermediaries, giving the reader a solid foundation and ready reference of logistics information. They explore efficient approaches to financial aspects of logistics, such as terms of sale, payment, documentation and insurance, enabling the reader to minimize costs without compromising quality and speed. The authors demonstrate how to optimze international dealings by responding to cultural differences in the roles and personal relationships and written contracts in business; the application of local trade laws; and attitudes toward precision. This book also illustrates key points in action using numerous up-to-date examples and devotes a chapter to logistics of famine relief. Written in a readable style, this essential resource will assist executives, managers, engineers and technicians in implementing effective logistics strategies. It will also serve as an in-depth introduction to this increasingly important dimension of trade for engineering and business students.
