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Kniha Management and Creativity Chris Bilton

Management and Creativity

From Creative Industries to Creative Management

Autor: Chris Bilton
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: John Wiley and Sons Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
1 701 Kč
This book explores the relationship between the management of creativity and creative approaches to...

Informace o knize

Autor
Chris Bilton
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
216
EAN
9781405119955
ISBN
1405119950
Enbook ID
04954517
Vydavatel
John Wiley and Sons Ltd
Hmotnost
580
Rozměry
185 x 256 x 18

Kompletní popis

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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