Management and Creativity - From Creative Industries to Creative Management

Name: Management and Creativity - From Creative Industries to Creative Management
Brand: John Wiley and Sons Ltd
SKU: 9781405119962
Price: 880 CZK
Availability: InStock

Autor: Chris Bilton

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley and Sons Ltd

Dostupnost: Skladem u dodavatele

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880 Kč

This book explores the relationship between the management of creativity and creative approaches to...

Informace o knize

Autor

Chris Bilton

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2006

Stránek

216

EAN

9781405119962

ISBN

1405119969

Enbook ID

04954518

Vydavatel

John Wiley and Sons Ltd

Hmotnost

396

Rozměry

173 x 246 x 12

Kompletní popis

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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Management and Creativity - From Creative Industries to Creative Management

Informace o knize

Kompletní popis

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