Marketing Imagination

Name: Marketing Imagination
Brand: Simon & Schuster
SKU: 9780029190906
Price: 431 CZK
Availability: InStock

Autor: Theodore Levitt

Jazyk:

Vazba: Brožovaná

Vydavatel: Simon & Schuster

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

431 Kč

Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, a...

Informace o knize

Autor

Theodore Levitt

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1986

Stránek

238

EAN

9780029190906

ISBN

0029190908

Enbook ID

04487700

Vydavatel

Simon & Schuster

Hmotnost

318

Rozměry

153 x 228 x 17

Kompletní popis

Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". Now Theodore Levitt-- renowned as the Harvard Business School's "guru of marketing"-- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia", and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of "The Marketing Imagination" shows Levitt at his best-- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

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