Predatory Thinking

Name: Predatory Thinking
Brand: Pan Macmillan
SKU: 9781447285342
Price: 327 CZK
Availability: InStock

Autor: Dave Trott

Jazyk:

Vazba: Brožovaná

Vydavatel: Pan Macmillan

Dostupnost: Skladem u dodavatele

Odesíláme za 3-5 dnů

327 Kč

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in or...

Informace o knize

Autor

Dave Trott

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2014

Stránek

272

EAN

9781447285342

ISBN

1447285344

Enbook ID

05078426

Vydavatel

Pan Macmillan

Hmotnost

188

Rozměry

138 x 197 x 21

Kompletní popis

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

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Predatory Thinking

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