Marketing Strategy

Name: Marketing Strategy
Brand: Cengage
SKU: 9780357516300
Price: 7821 CZK
Availability: InStock

Autor: Michael Hartline, Bryan W. Hochstein

Jazyk:

Vazba: Brožovaná

Vydavatel: Cengage

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 11-15 dnů

7 821 Kč

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynam...

Informace o knize

Autor

Michael Hartline, Bryan W. Hochstein

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2021

Stránek

576

EAN

9780357516300

ISBN

0357516303

Enbook ID

33277223

Vydavatel

Cengage

Hmotnost

1274

Rozměry

221 x 280 x 28

Kompletní popis

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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